Media ideologies are very prevalent and important to understand because they target a wide range of audience. This article aims to define what media ideologies are, the history of it, and examples.
Definition and History Edit
Media Ideologies are a set of ideas or beliefs that people have regarding different kinds of technologies. People use their media ideologies to form opinions on media and technology and how it is used. Media ideologies also reflect how one perceives messages via text or messaging. According to Gershon, people’s media ideology influence their understanding of what different forms of media, including phone, text, instant messaging, email, mean. They associate these mediums with what the message actually means. Misunderstandings can occur when people have different media ideologies. How one views and interprets media ideologies depend on their past experiences with media and technology. They study of media ideologies is not new, but it is becoming more prevalent with the advancement in technology. Since people have the option of what kind of medium they want to use, they are more likely to form media ideologies which may or may not contradict with other people’s media ideologies.
Examples of media ideologies can be found by interviewing people or looking up people’s opinions on online opinion blogs or discussions. When interviewing people, you can understand why they have their beliefs. Their past experiences and family life can reflect what kind of media ideology they have. Seeing what people post online on their views of media ideologies can also help understand why people view media ideologies in a certain way. In Gershon’s The Breakup 2.0, there are example of stories people have had with breaking up with someone and what medium they used and how that was perceived by others. frfr
Media , Internet, Audience
Citations and Sources Edit
Gershon, Ilana. The Breakup 2.0: Disconnecting over New Media. Cornell UP, 2010.